Fax Flyer Tips

2)  Avoid graphics! Graphics usually decrease the response rate for several reasons. The words you use to describe the benefits of your opportunity are much more important than using graphics so make the best use of all available space. Graphics cause the flyer to take longer to transmit which makes the fax more costly to send and it ties-up the recipient's phone line for a longer period of time. Graphics use a lot of toner which costs the recipient more money and often that makes them mad. Avoid doing anything to your flyer that uses more toner! Oftentimes graphics make your flyer look more like a money game than a serious income opportunity.

3)  Don't try to tell everything about your opportunity or try to close the sale. The purpose of the fax flyer is to generate leads! Just give the highlights of your opportunity. Give just enough information to generate responses. Those who respond can get all the details later.

4)  Don't mention the cost of your income opportunity! People can learn how much it costs after they learn about all of the benefits of your program. Everything about a program cannot usually be explained on a 1 page flyer.

5)  Give people as many options to get more information as possible. Give them the option of faxing you back for more info or calling you or visiting your website or emailing your autoresponder. Don't just give them a website to visit because they may not have internet access. Obviously, if the website is not very good then don't send them there!

6)  Don't use the same flyer that everyone else is using! If the company supplies the flyer then you can assume that the flyer has been over-faxed unless the program is only a couple of weeks old. As I have stated before, there are not that many fax numbers of people who are interested in looking at income opportunities. Just because I have not faxed your flyer to all of my numbers does not mean that others have not faxed it to most of them. Since you are going to spend at least $120 for a fax blast, you should be willing to spend $40 to have a new flyer created if you can't create your own flyer.

Fax Blasting is great for new programs but if the program has been around awhile then it has probably been over-faxed. Therefore, you should use another form of promotion such as an E-Blast. People that respond to an e-blast expect to receive more information by email. The best way for them to get more information about your opportunity is to visit a website. If the program that you are promoting does not have a website but you have a document that provides additional information then I can convert the document to a PDF document and put it on this website. Click the link below to see an example. If you want me to do that for you then order an E-Blast and a PDF-on-Demand.

PDF-on-Demand Example

7)  Don't send your prospects to a company fax-on-demand or website to get more information unless you send them there after they have responded to you. It is important for you to know how many responses that your fax blast generated and you need your prospects contact information so that you can follow-up with them. If they go directly to a company FOD or website, you will not know how many responses your fax blast generated. You will only know who signed up for your program.

If your flyer generates 10 - 20 responses per thousand then the fax blast has accomplished what it was supposed to do. If people are not joining your opportunity then the problem is either with your opportunity or the way it was presented to them after they requested more information. Some income opportunities are only an opportunity to lose money and most people are not stupid enough or naive enough to join them.